OpenPlay and Trolley sign partnership to streamline royalty payments for the global music industry
18 June 2025 - Press releaseOpenPlay, the music industry’s leading catalog management platform and business engine powering thousands of label catalogs, has announced a new collaboration with Trolley, the end-to-end payouts platform for the internet economy. The partnership will see Trolley integrated into OpenPlay Reach, the recently launched service designed by OpenPlay to support the end-to-end delivery, distribution, management and monetization of music and video assets.
Trusted by major and independent labels, distributors, publishers, and streaming services, Trolley processes billions in payments annually for over 5 million payees across 210 countries. Its robust infrastructure simplifies the complexity of global, multi-territory royalty payments, enabling accurate, on-time payouts to artists and other rightsholders at scale.
With this integration, OpenPlay will utilize Trolley as their financial compliance royalty payments provider enabling fast and secure transactions. In addition to payouts, OpenPlay Reach clients and users will receive built-in features such as tax forms management, risk mitigation and fraud prevention.
Both OpenPlay and Trolley are on a mission to support the broader music ecosystem, with a special focus on the independent sector. Together, they aim to reduce intermediaries in the asset, data, and royalty process guaranteeing access to enterprise-grade payout tools, promoting greater financial transparency, education and empowerment for distributors, labels, and artists at every level.
Edward Ginis, Co-Founder and Chief Client Officer of OpenPlay, said: “We’ve seen Trolley’s dedication to simplifying royalty payments in an increasingly complex digital music economy. We are proud to bring Trolley into the OpenPlay Reach suite, providing music companies with trusted, flexible tools to manage payouts with precision and autonomy, regardless of their size or type of ownership.”
Tim Nixon, CEO and Founder of Trolley, added: “At Trolley, our mission is to build the payouts platform for the internet economy, and in our conversations we’ve come to learn how much OpenPlay shares that vision. Together, we’re empowering music labels and artists with financial transparency and seamless, artist-level payouts so that creators everywhere can thrive.”
Launched in February 2025, OpenPlay Reach further advances OpenPlay’s mission to provide labels and publishers with the most complete music business engine. It offers a new flexible and lower-cost approach to how music and video is distributed, tracked and monetized, giving rights owners the independence to take asset management decisions with complete control.
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