BSI Merch appoints Rob Anderson as Head of Marketing

12 August 2025 - Press release

Global e-commerce, tech, touring and artist services company BSI Merch has announced the appointment of Rob Anderson as Head of Marketing.

With over 30 years of experience and offices in London, Berlin, and Tokyo as well as strong partnerships in North America and Australia, BSI Merch has enjoyed great success, most recently with Kneecap, Franz Ferdinand, Frank Turner and Confidence Man as well as a number of high-profile international artists.

Rob joins BSI Merch after an extensive career with senior roles held across Universal, Sony, Warner, PIAS and Nettwerk leading globally successful, chart-topping campaigns for artists including Tate McRae, Dermot Kennedy, London Grammar, Shania Twain and ATEEZ.

At BSI Merch, Rob will oversee the marketing department with a remit to develop community driven strategies and execute innovative campaigns for new product launches.

Rob’s appointment underscores BSI Merch’s continued evolution as a creative force in artist merchandising, being at the forefront of where tech combines with merchandise, pioneering the latest in ai-driven order processing across their 250+ artist stores.

Andy Allen, CEO BSI Merch commented: “We’re so fortunate to have Rob join us due to his plethora of experience which is going to allow us to be a market leader in this field. He shares the same vision that the future is with companies such as ourselves and his presence has already had a positive effect throughout the company.”

Rob Anderson, Head of Marketing added: “I’m excited to join the brilliant team at BSI Merch in this new role and to explore the huge potential that lies at the intersection of music, brand, and community. The team are driving truly innovative campaigns that are bringing fans closer to the artists they love and I'm excited to help build this”.